In a previous article, we talked about how important it is to ensure that you’re taking control of your online identity. We looked at strategies that involved taking a defensive stance – ways of preventing your use of social media from damaging your job search. Today, we’re looking at ways to use social media to your career’s advantage.
Go on the offensive:
You may have heard the old adage, “It’s not what you know, but who you know” when it comes to finding a job. I don’t entirely agree with that statement, but I do believe “who you know gets what you know noticed“. For example, you may be the best event planner this side of the Rockies, or you might be the finest makeup artist in your state, but if no one knows about it, you won’t get a job. On the flip side, if you know a lot of people in your field, but aren’t particularly good at your profession, sooner or later, everyone in your field will figure that out. And again, you won’t get a job. You may be wondering what this has to do with managing your identity online. Social sites are a great tool for helping people in your field, and beyond, get to know you; they’re a great venue for demonstrating your knowledge, talent, and passion for your field. We know that up to 92% of recruiters say they use social media to find talent. So when an employer searches your name, don’t just hide the personal stuff from them, showcase the professional you!
- Join and get active on LinkedIn
If you aren’t already a member, join LinkedIn today, then get active on the site. By active, I mean completing your profile to 100%, joining and participating in relevant groups, following professionals in your field, conducting information interviews with professionals, and asking/answering questions. Having a LinkedIn profile will help to ensure that any potential employer that Googles your name will find your LinkedIn profile. (In this case, you want your privacy settings to make you discoverable, as opposed to hiding you.)
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